Sassenach Spirits hosted a bottle signing event featuring celebrity founder Sam Heughan, where I captured and edited on-site footage to produce a compelling recap for Southern Glazer’s social media channels.

The content struck a balance between highlighting the excitement of the event and showcasing the partnership between Sassenach Spirits and Southern Glazer’s.

The recap resonated strongly with our audience, generating 124K+ views, reaching over 91K accounts, and driving 2,500+ interactions—making it one of our top-performing posts of the quarter.