For Sunshine Punch’s seasonal social media campaign, I led the concept development and content creation for a summer-themed series designed to highlight the brand as the ultimate warm-weather sip. I developed a detailed shot list tailored to Sunshine Punch’s fun, vibrant identity and collaborated with our team on a beach shoot to capture dynamic, on-brand visuals. In addition to positioning the product as a go-to summer drink, the content also promoted a limited-time BOGO offer at Publix, helping to drive retail awareness.

The result was a fresh, engaging campaign that resonated with our audience and earned high praise from the supplier, who amplified the content across their own social channels.