I led the planning, branding, and on-site social media coverage for Southern Glazer’s 2024 VolunCheers Unleashed conference—a three-day event celebrating our employee volunteer champions.

With a comic book theme that honored our VolunCheers Ambassadors as local heroes, I collaborated with an animator to bring the branding to life through Marvel-style intro videos, themed signage, and a printed comic book program. Working closely with our video crew, I produced dynamic social content that highlighted the passion and impact of our employees, extending the life of the event online.

The event energized attendees to take action in their communities, helping contribute to more than 12,700 volunteer hours and nearly 550 volunteer events logged across the company in 2024.