Hi, I’m Sofia.
I create meaningful experiences through digital communications, content creation, and strategic writing.
About me
I always knew I wanted to be a storyteller—and over time, that’s taken shape through content creation, brand campaigns, and communications that resonate.
I’m Sofia Monaco, a strategic communicator and creator who’s passionate about using words and visuals to connect with people and bring ideas to life.
I currently lead external communications at Southern Glazer’s Wine & Spirits, managing the company’s national social media program, securing positive press coverage, and producing real-time content at events like the Food Network South Beach and New York City Wine & Food Festivals.
Along the way, I’ve gained valuable experience through roles at DHL Express, rbb Communications, University of Miami, Ron Magill Conservation Endowment Fund, and O’Connell & Goldberg PR.
Whether I’m writing, designing, or strategizing, I bring a creative eye and a storyteller’s heart to everything I do.
Sunshine Punch - Social Media Campaign
Conceptualized and created content for Sunshine Punch’s seasonal social media campaign, showcasing the brand as the perfect drink to sip on during the summer and its BOGO promotion at Publix.
My Work
Southern Glazer’s - VolunCheers Unleashed Conference Coordination & Social Media Coverage
Led three-day conference for employee volunteer champions, including all event branding and social media coverage.
SOBEWFF - On-Site Social Media Campaign
Developed social media strategy to lead team in successfully capturing content at 18 different Festival events across four days. This included conducting celebrity interviews, posting across multiple platforms (IG, FB, X), and editing social content in real time.
Sassenach Spirits - Bottle Signing Social Media Coverage
Captured and edited footage from Southern Glazer’s supplier partner, Sassenach Spirits, bottle signing event, featuring celebrity owner Sam Heughan.
Southern Glazer’s - 2024 CSR Report
Wrote copy for Southern Glazer’s Corporate Social Responsibility (CSR) Report and collaborated with agency to design print and digital versions for corporate website.
On a more personal note…
I’m always having fun with content creation on my personal social media accounts — sometimes it even goes viral! Check out some of the ways I get creative outside of work.